Strategic advisory for organisations navigating complex political, regulatory and public environments.

Smartlink is a strategic consultancy based in Bucharest and closely connected to the Brussels policy ecosystem. We advise companies, investors and institutions whose decisions are influenced by policy, regulation and public debate.

Our work combines strategy, intelligence and execution. We help leadership teams understand how political, regulatory and geopolitical developments affect their operating environment, and support them in defining clear positioning and engagement strategies.

Over the past thirteen years +, Smartlink has grown from an advisory practice focused on Romania into a regional hub working across the Romania – Moldova – Ukraine strategic triangle and Central and Eastern Europe, while maintaining strong connections with major European centres including Brussels and London. Our projects have involved organisations operating across more than twenty countries.