Services | Smartlink Communications | Smartlink

What We Do

Understand the environmentPolitical developments, regulatory decisions and public debate increasingly influence business outcomes. We provide analysis that helps organisations interpret these dynamics and anticipate their implications.

Define their positioningWe support organisations in articulating their role, interests and contribution in complex institutional and public environments.

Engage effectivelyWe help organisations build structured and credible dialogue with policymakers, regulators and institutional stakeholders.

Strategic Intelligence

Effective decisions begin with a clear understanding of the environment.

Smartlink provides political, regulatory and market analysis that helps leadership teams anticipate developments, assess risks and understand how policy debates may influence their operations.

Our work includes executive briefings, policy analysis, stakeholder mapping and scenario discussions tailored to leadership teams.

Public Affairs and Stakeholder Engagement

Policy decisions play an increasing role in shaping markets.

Smartlink supports organisations in building structured and credible engagement with policymakers, regulators and institutional stakeholders. Our work focuses on preparation, clarity and constructive dialogue.

We help organisations understand how decisions are made, who influences them and how their perspective can be presented effectively.

Strategic Communications

Communication plays an important role in how organisations are perceived in complex environments.

Smartlink supports organisations in developing clear messages, strengthening thought leadership and communicating effectively with policymakers, partners and broader audiences.

Our work includes messaging development, communication strategy and advisory support in sensitive or high-visibility situations.

Executive Advisory

Leadership teams often benefit from an external perspective when navigating political, regulatory or reputational complexity.

Smartlink works directly with executives and boards to provide confidential advice on developments that may influence strategic decisions.

While our portfolio spans a wider range of industries, the sectors below are those in which we have developed particularly strong credibility, depth, and gravitas.

Finance & Capital Markets
Banca Transilvania · Barclays · HSBC · Bank of America · Deutsche Bank · Citibank · JP Morgan · ING · Erste · Maib Eaton Vance (Morgan Stanley) · Artisan Partners · Promeritum · European Investment Bank · World Bank

Energy, Infrastructure & Industry
OMV Petrom · ExxonMobil · Rompetrol · Nuclearelectrica · Premier Energy · Electrica Windkraft Simonsfeld · Enel · AFV/Beltrame · CRH/Romcim · WOG / PTG

Healthcare & Life Sciences
Novo Nordisk · MSD · Gilead · Johnson & Johnson · AbbVie · Roche · Amgen · Boehringer Ingelheim

Technology, Telecom & Digital Markets
Huawei · Orange / AOMR · Binance · Yahoo · VAR Group / Beenear · Galaxy Backbone · Allegro

Agriculture & Food Systems
Ameropa Grains · Agricover · Al Dahra · Clubul Fermierilor Români

Defense, Security & Reconstruction
Northrop Grumman · NATO · FES

Family Enterprise & Investment Holdings
Selir (Sella Family) · Agricover · Banca Transilvania FB ecosystem

Governments, Diplomacy & Public Sector
Government of Moldova (MAEIE) · European Commission Romanian Permanent Representation · UNDP · WEF

Political Leaders & Foundations
Maia Sandu · Pavel Filip · Victor Ponta · Edi Rama · ALDE · S&D · ELF · FNF · FES · KAS · IRI · NDI · CALD