We provide continuous political, regulatory, economic and geopolitical intelligence. Trusted by global financial institutions, we serve as the primary point of contact for the City of London for Romania and, periodically, for the wider region. Our products include weekly briefings on Romania and neighbouring countries, ad hoc analytical notes, country assessments - briefings and memos, tailored memos, and expert speaking engagements at corporate events.

We design thought leadership strategies, shape message architecture, manage stakeholder perception, and support crisis communication and strategic positioning. Working with both local and international media, we position clients as credible voices in their sectors. Our work helps CEOs and executive teams, as well as political leaders and their staff, perform effectively in what is increasingly a “permanent campaign” for influence and success.

We support clients on EU and NATO affairs, Brussels engagement, coalition - building, and legislative and regulatory strategy, including diplomatic positioning. With operational presence in both Bucharest and Brussels, we provide direct access to institutional processes. A key focus of our work is the emerging Romania - Moldova - Ukraine strategic triangle, particularly in the context of Ukraine’s future reconstruction and regional integration.

We deliver executive education and strategic coaching for leaders, family enterprises, and next - generation decision - makers. Our programmes focus on geopolitics, risk navigation, strategic decision - making, and leadership communication. This work is anchored in two dedicated platforms: Eli-Global.org, our leadership development lab, and Superclans.org, which supports major family businesses on succession, governance, narrative, and long - term continuity.

We facilitate investor access, conduct risk evaluations and due diligence, and craft strategic narratives that support the decision - making process. Beginning in 2026, we will expand from our regional investment framework - CEE+CTIH (CEE Competitive Trade and Investment Hub) - and our national work promoting Romania, to a more granular, local approach. Through our new CCIID model (City and County Image and Investment Development), we will support ambitious communities at home and abroad in shaping their investment identity, improving competitiveness, and attracting high - quality capital.

We support market entry, export development, and cross - border positioning for companies expanding beyond their home markets. Smartlink also drives the Global Romania initiative (“România Globală”), a platform built on the commitment to promote Romanian companies and entrepreneurs abroad. The platform helps Romanian organisations compete and succeed internationally — and the same expertise and tools are applied to non-Romanian clients seeking stronger global presence.